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aerial_photo_neighborhoodToday’s Ask the Expert column features Marcellee Williams, Producer and Content Manager for WellcomeMat.

Q: As real estate video continues to take off—literally—how does aerial filmmaking fit into the equation?

A: Open on a sweeping shot of surf crashing onto a beach, whitecaps contrasting sharply with cerulean water and a stunning home perched on a hilly crest. The camera flies forward, circling the home from on high, capturing the exact moment when the sun peeks out from behind a cloud.

That moment sounds exquisite, breathtaking, even cinematic. That moment sounds expensive. Like camera crews in helicopters, elaborate equipment and a Hollywood budget.

Yet, surprisingly, that moment can be captured by one person, a drone and a camera. And forward-thinking real estate industry professionals are taking advantage of those dramatic, eye-catching shots.

“It is definitely a perspective that no one has seen before,” says Matthew Leone of Halstead Property. “When people are sifting through the featured properties online, it really jumps out…and it really resonates.”

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