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This powerful medium, especially within the real estate industry, has often been overlooked in the past six years, but cannot be denied. Marketers have turned to Apps, QR Codes, and Mobile Websites, due to their cutting-edge technological appeal; however, none of those mediums can match the practicality nor the ROI of text messaging. Text message marketing can be incorporated in all forms of traditional advertisement such as print, mail, and signage to increase the tangible ROI of those mediums. Consumers flock to it, firms such as The Real Estate Book and Patterson Schwartz Real Estate are generating 3-5 times as many leads via text message as they are online. These leads are always valid as they have a consumer’s mobile phone number associated with them each time, but they’re also valuable as they allow a real estate agent the opportunity to represent both sides of the transaction when a consumer texts-in for information on their listing.

In today’s market and the way in which consumers are using their mobile devices to access information, text messaging provides the perfect consumer engagement tool. Firms, especially within the real estate industry who are not taking advantage of this medium are missing out on what is by far, the biggest and most profitable opportunity within the mobile space today.

Join us again next week as we conclude our Four Part Series: The Mobile Consumer and the Right Response to Responsive Design.

To see how your websites formats on mobile devices visit www.TestMySiteNow.com.

Seth Kaplan is president of Mobile Real Estate. For more information, please visit www.mobilerealestateid.com.

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