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Get creative. Once your video content is created, look outside the box for ways to get eyeballs. John Easton, owner of Eastonsweb Multimedia video production firm in Charlotte, recommends putting marketing videos onto the mobile devices of employees, strategic partners and even happy customers.

One of Easton’s clients, a real estate agency, asked its employees “to add the property management and general business promo spots we produced for them to their team’s phones, which the associates have used at networking events and prospect meetings to add impact to their interactions,” said Easton.

Video is a powerful medium for communication, so if your business could benefit from better communication to customers, prospects, or any key audience, you should probably be using video.

Jennie Wong is an executive coach, author of the e-book “Ask the Mompreneur” and the founder of the social shopping website CartCentric.com.

©2013 The Charlotte Observer (Charlotte, N.C.)
Distributed by MCT Information Services

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