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social_media_tools_BH&GTo succeed at capturing the attention of today’s buyer and seller, real estate professionals ought to maintain an active and engaged online presence.

Social networks, once seen as an option, are becoming an increasingly important marketing tool. The days of a hit or miss social media strategy are quickly being replaced with a more detailed and proactive approach.

However, challenges still remain. Staying on top of the myriad of duties required to manage and run a real estate business, while finding time for social media is difficult, but it can be done. The answer is found in the utilization of tools that simplify the monitoring and management of an online presence.

While there are many tools to help you communicate and connect with consumers, the five below will allow you to quickly identify opportunities and remain responsive to their ever-changing needs.

1. Sprout Social
Sprout Social is a third-party management tool that lets you schedule, monitor and maintain a presence across a variety of platforms. With Sprout you can add your Twitter profile, Facebook profile and page, LinkedIn and Google Plus.

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