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Solution: As technology and social media continue to advance, the steps that go into selling and buying a home have changed. However, baby boomers may not necessarily be familiar with the extensive resources available. Real estate professionals can help their clients by introducing them to tools such as the online Home Loan Guide and Home Loan Planner from Bank of America.

Considering the significant numbers of baby boomers, and the volume of real estate they control, it is vital that real estate agents examine the challenges that could prove a stumbling block to earning trust. By working with a mortgage lending officer, properly communicating and providing the right tools and resources, assisting baby boomers through the new realities of today’s real estate market could help to successfully grow business.

For more information, visit www.bankofamerica.com/agentresources.

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