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As a broker or agent, your biggest task is becoming your client’s most relevant source for information. This is especially important now that we live in a world where a quick Internet search can provide anyone with a wealth of knowledge. You, the real estate professional, need to make yourself more relevant than ever. But how can you compete with Google? With the right toolset.

For REALTORS® looking to become a prime source of information, the National Association of REALTORS®’ Realtors Property Resource® (RPR®) makes your job a whole lot easier. A provider of comprehensive, catalogued real estate information, RPR gathers national, regional and local information, creating a database that allows you, the real estate professional, to access property and market trend information for millions of properties across the U.S.

Broker Associate Shadrick Bogany started using RPR in May 2013, and laments the fact that he didn’t make use of the program sooner, despite the fact that it is included at no extra cost in his NAR member dues.

“Although I knew RPR was available, I didn’t think I needed it,” says Bogany, with Better Homes and Gardens Real Estate Gary Greene in Bellaire, Texas. “I thought I had everything that I needed to compete,” he adds.

“Since I started using RPR, I’ve become more proficient, efficient and a lot more relevant to my clients. It’s really made me a smarter, more prepared agent,” says Bogany. “I could kick myself for not using it earlier—it’s a REALTOR’S® dream.”

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