ERA Real Estate, an innovative leader in real estate franchising, recently announced the official launch of a newly branded suite of marketing resources, “ERA® Mktg 4.0,” a collection of tools, programs and systems located in one online location to save time and increase productivity for its community of sales associates.
The ERA Mktg 4.0 platform is organized into four sections based on different types of real estate marketing initiatives: Digital Marketing, One-to-One Marketing, Video Marketing and Mobile Marketing. Each section provides links to tools and systems that ERA-affiliated agents can use to listings, market properties and connect with clients.
ERA Mktg 4.0 includes new and enhanced products as well as go-to marketing platforms that ERA agents have already integrated into their business, including:
• Personalized agent websites (NEW)
• Property video microsites (NEW)
• Buyer follow-up program (NEW)
• Contact management (ENHANCED)
• Customer acquisition and retention campaigns (ENHANCED)
• Mobile marketing
• Listing presentations
• Social media management, promotion and prospecting
“ERA Real Estate operates on a broker-first approach to franchise support by empowering our customers to grow through smarter tools and technology that can be deployed locally,” says Christopher Trick, senior vice president of marketing and product development for ERA Real Estate. “ERA Mktg 4.0 connects our sales professionals with tools that support their business during every phase of the sales cycle and help distinguish them in their marketplace.”