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• Create photo albums for each of your listings with descriptive text, call to action and links to the property on your web site.

• Stay Connected: engage with your followers to build trust. Share non-real estate content from time to time and ask them questions to establish an online community and humanize your brand image.

There are so many creative, illustrious ways to make your story come to life. The cavemen did it and we can bet there were no graphic designers or social media channels on which to circulate their stories. Most of these visual marketing techniques can be built with basic programs that require minimal assistance from a professional designer. Find your inner caveman, get creative and lean on Homes.com’s resources for more tips on garnering more visibility for your brand.

Erica Campbell Byrum is the Director of Social Media at Homes.com and ForRent.com.

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