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In order to best build and promote your content, Nicole suggests you begin by defining your niche, determining how you will capture blog post inspiration and then incorporate social media into your marketing strategy.

1. Define Your Niche

Ask yourself a few questions to determine what your content focus will be.

• Who do you serve?
• What is your specialty?
• Who is your target market?
• What attributes do they possess?
• What needs to they have and how can you meet them?

Benefits of defining your niche upfront are the ability to craft your content to the specific wants and needs of that group and through that begin to establish a reputation as the local go-to resource.

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