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Start exorcising the demons in your innovation process.

The ability to continuously reinvent a product, service, process or value proposition is the key to thriving in an innovation-driven marketplace. The price for failing to do so is steep: you risk rapidly slipping into the twilight zone of irrelevance.

Continuous innovation demands a constant supply of fresh, new ideas. And brainstorming is the most widely used methodology for generating them. Take the necessary steps to ensure your sessions don’t turn into horror stories. Identify clear session goals; invite participants who possess a collaborative, can-do attitude; establish a few rules to eliminate negativity; select a leader who can inspire the group and create a safe, supportive environment; and predetermine a set of selection criteria to serve as a yardstick for measuring the merits of promising ideas.

By optimizing your brainstorms’ effectiveness, you will effectively eliminate any gremlins in your idea generation process and will be confident that those game-changing ideas will always be there when you need them.

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