The RE/MAX Hot Air Balloon, one of the most recognized real estate logos, is commemorating its 35th anniversary this month with celebratory balloon flights around the world.
The familiar red, white and blue RE/MAX Hot Air Balloon made its debut at the Albuquerque International Balloon Fiesta in 1978, when a RE/MAX Region Owner based in Albuquerque thought of putting RE/MAX in the sky. Soon after, the balloon was featured in the first RE/MAX advertising campaign on television, and was quickly adopted as the official company logo, appearing with the slogan, “Above the Crowd®.”
While RE/MAX grew as a company, so did the RE/MAX balloon fleet, and by 1985 there were approximately 48 RE/MAX Hot Air Balloons in the U.S. and Canada. Today, it’s recognized as the largest corporate hot air balloon fleet in the world with 108 balloons in 26 countries on six continents.
“The RE/MAX Hot Air Balloon is an integral part of our company’s storied history and has played a significant role in RE/MAX becoming the No. 1 name in real estate. We’re thrilled to see the many celebrations of its 35th anniversary during the entire month of October,” says Abby Lee, Vice President, Brand Marketing and Advertising.