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Prudential Select will integrate the MVA platform onto each listing of their website. A prominent video tab on each property’s listing page links visitors to the listing’s MVA, which is both web and mobile optimized. An email is sent to the listing agent containing a link to the MVAs, creating a seamless marketing asset that can be promoted and shared across all online and social platforms with no need for revision.

“We understand the importance of organic search results,” says Gary Lombardo, Chief Operations Officer of Prudential Select Properties. “Fighting for organic search results is a more sustainable strategy than bidding for key words and paying for search engine ads. RealBiz has designed the MVA platform from the ground up incorporating video SEO techniques with traditional SEO best practices, allowing the platform and connected website to be indexed and ranked much higher by search engines.”

“Building a search engine optimized video layer is only half of the equation,” Lombardo continues. “We are all looking for ways to differentiate ourselves from competitor websites, and the best way to do this is to provide unique content. With the help of RealBiz Media Group, we are going to create listing and community video content with the understanding that the value of unique content to search engines will help set us apart and move us up in search results.”

For more information, visit www.DiscoverStL.com.

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