But providing engaging content is only the first step to connecting with info-hungry consumers; you have to actively engage, says D’Andrea.
“We talk about engagement in the most common sense—if someone places a phone call to your office, you’re going to return that phone call. The same conversation is happening on social media. When someone does acknowledge you through your social content, you must engage so they understand, and others see, that you find their opinions valuable,” he says.
Social Solutions is the perfect tool for real estate professionals who either don’t have enough time to maintain their online presence or who aren’t exactly sure how to approach it. Through the browser-based Social Solutions program, users are provided with a management dashboard accessible on any desktop, tablet or smartphone. Users can then manage all of their social media channels from this one location, handpicking what to publish on each channel based on fresh content that is distributed daily through email. The Personal Marketing Co. delivers the content, which varies between industry topics and local market news.
“You’ve got unlimited resources for content about what’s going on in your area. Not just entertainment, but what’s going on in your market as well,” says Barrs. “It gives you access to articles from all different sources and gives you control of what you want delivered to your audience.”