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Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, announced the company has enhanced its service offerings in 2013. Enhancements include the launch of its TRUE CRM Educational Initiative, which trains lenders to increase the effectiveness of marketing campaigns and strengthen relationships with customers, prospects and referral partners to drive revenue and profitability. The TRUE CRM initiative describes the key elements that make up a complete CRM system: T – Total Database Management, R – Relevant and Automated Marketing, U – Unbiased Reporting, E – Expertise and Proactive Advice.

To enable lenders to boost the impact of their marketing efforts through TRUE CRM, Mortgage Returns launched its Business Analysis Reports. These in-depth reports provide mortgage companies information on production statistics, marketing ROI, customer retention and loan officer performance. The company also released its Storefront Marketing Solution, which enables loan officers to order direct mail such as holiday greeting cards through Mortgage Returns’ CRM system.

Due to such expanded offerings and innovations, Mortgage Returns has been honored within the mortgage industry. The company was named the winner of Mortgage Technology Magazine’s 10X Award, which honors a company that has had an “exponential” impact on mortgage finance. The company was also included in the Inc. 5,000 ranking of America’s fastest growing privately held companies for the last two years due to its revenue growth of 307 percent during the past three years.

“Throughout the past year, we have become the marketing solution that mortgage companies rely on for tangible results. We enhanced our service offerings to enable lenders to increase the effectiveness of their marketing campaigns, maximize ROI and improve customer retention in the most efficient manner possible,” says Jim Blatt, president and CEO of Mortgage Returns. “Mortgage Returns transcends traditional marketing by using technology that improves lenders’ retention and profitability through sophisticated and targeted communication. We will continue to enhance our services in the coming year to meet the needs of mortgage originators.”

For more information, visit www.mortgagereturns.com.

 

Realtor® University Happenings: Interested in becoming a “green” real estate professional? Green 100: Real Estate for a Sustainable Future, the first day of curriculum for NAR’s Green Designation, serves as the foundation for this designation program. This course helps students understand the role of real estate in finding the balance between people, planet, and prosperity. Learn more here.

 

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