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Upping the Game

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By Nick Caruso

“OwnAONE.com has helped us tremendously in educating broker/owners,” says Hudson. “They’ll learn 50 percent of what they need to know before they even pick up a phone to call us. We are eager to initiate serious talks with those brokerages who see what we’re doing and believe in our culture and value proposition.”

And Realty ONE Group didn’t stop there; 2013 also saw the launch of Realty ONE Group TV (www.RealtyONEGroup.TV), a video website that helps define the company’s unique culture and highlights their top-producing Realtors®.

“No real estate company out there was doing video the way we were envisioning it could be done, so we built a state-of-the-art, in-house studio and launched a website that showcases our style, culture and vision, while putting the focus on our agents—who are at the center of everything we do,” says Katie Secrest, director of marketing.

“The website has exceeded our expectations in increasing our brand awareness and delivering our message. The future is in video and we’ll be expanding it even further in 2014.”

A Well-Balanced Culture
Realty ONE Group takes pride in its unique strengths. “We are not, by any definition, a traditional real estate company,” says Hudson. For example, Realty ONE Group agents can expect:

An attractive compensation plan. With minimal fees attached, agents stand to collect significantly more money from each transaction, which in turn, can be reinvested into their business, allowing for more time, money and resources to be devoted to making each agent their most successful.

An impressive (paperless!) transaction management system. With its proprietary paperless transaction management system, Realty ONE Group has created a completely in-house, one-stop shop for everything agents need to complete a transaction and manage their business. For broker/owners, this means more bottom line and more time available to focus on coaching and supporting their agents.

Top technology. Adding to that efficient management system are some of the best marketing tools and technology available, including a just-launched agent app that will be branded to each agent and deliver ALL leads and listings directly to them. (And the best part? It’s free.)

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