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Practical Application of an Industry Standard: Three Leaders Unite to Bring Swanepoel TRENDS Report to Life

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The Swanepoel TRENDS Report, now in its 9th edition since 2006, has accurately outlined and detailed numerous shifts involving technology and other factors that directly impact the way agents do their work. “As I’ve traveled the world speaking at industry events and talking with real estate professionals, the number one request I’ve received is this: ‘Will you please create an ongoing, implementable, step-by-step, what-to-do-and-how-to-do-it version of your Swanepoel TRENDS Report?’” says noted author and real estate expert Stefan Swanepoel.

“In response, I reached out to two known industry leaders to create T3 Experts, which does exactly that. We take the research, information and trends analysis that go into the preparation of the annual TRENDS Report and, more importantly, the knowledge that comes out of that process, and repackage those things in a way that agents can apply directly into their real estate operations. T3 Experts bridges the gap between the TRENDS Report and the level at which brokers and agents work,” Swanepoel added. “We are the ‘silent partner’ everyone needs to keep their business fine-tuned during a time of extreme change and disruption.”

Partnering with Swanepoel at T3 Experts are nationally recognized real estate industry specialists Michael McClure and Jack Miller. McClure is the founder of Professional One Real Estate, a brokerage based in Plymouth, MI. He has one of the largest Twitter followings in the industry, is the host of the popular “Raise the Bar” blogtalkradio show and is the founder of the “Raise the Bar” Facebook group, which is one the largest, most dynamic and active online communities. He is a known speaker at national conferences and has been a frequent instructor in a variety of online training contexts.

Miller has more than 5,000 hours of documented experience training franchisees, brokerages, agents and teams across the U.S. on the topics of technology, systems, lead generation and general business strategy. Miller has extensive experience in developing educational programs for brokerages and agents, and was involved in the creation of Keller Williams University (and worked directly with Gary Keller in that context). He is active in the National Association of REALTORS’® REACH Technology Incubator program, which helps new companies grow and become more profitable.

Swanepoel’s perspective is unique, as he has penned 25 books and reports since 1997 with specific respect to the trends, changes and strategies shaping the real estate industry. He has also given more than 900 live presentations to nearly 750,000 people.

“The pace of change in real estate—both in terms of technology and in other big, sweeping trends—is at an all-¬time high; this makes it difficult for real estate professionals to stay current while focusing on what they must do to stay in business: continue to make real estate sales,” noted McClure. “T3 Experts saves agents time, money and frustration by virtue of the research we do and the recommendations we make, month in and month out.”

“From all the work I’ve done over the last 10 years, I know agents and brokers are straining under the pressure of trying to be expert at too many things all at once, which leads to breakdowns and frustrations for many,” added Miller. “T3 Experts aims to be the ‘go to’ resource so many agents need today. We want people to know they no longer have to do it alone. Our training is designed to show people exactly what they should be doing, and exactly how they should be doing it.”

For more information, visit www.T3Experts.com.

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