Expand Your Education with These Courses from
Territory Management: Skills for Sales Success: Part Eight.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (Non-US Version).

Social Media 101: Hashtag Tips and Explanations

Have a comment on this article? Share on Facebook!

By Katie Humphrey

hashtag(MCT)—Hashtag #etiquette:

The hashtag is popping up everywhere, but using it can still be confusing. Social media pros offer this advice:

#Not #too #much: Overusing hashtags makes the person posting look desperate for attention, or kind of like a teenager. Try just one or two that are #relevant and #helpful for others who may want to chime in.

Be cute, occasionally: Hashtags meant to add context or emotion to a tweet can be entertaining—or annoying. To keep from straying into irritating territory, use sparingly. Lisa Grimm of Space150, a Minneapolis digital marketing agency, draws a parallel with cursing: “When somebody who never swears, swears, you’re like, ‘Whoa!’”

Short and sweet: #Thiswittycommentisawholesentence. Hard to read, right?? Brevity is better. “Making up your own hashtag that is too long is often too confusing,” says Becca Bijoch of Lola Red PR in Minneapolis.

No conversation crashing: Use hashtags to find conversations that interest you and, by all means, participate. But don’t add your two cents (or promote something) that’s not relevant.

“When people use popular hashtags just to get a message out? That’s a faux pas,” says Nicole Harrison of Social Nicole, a social media marketing agency in the Twin Cities area.

That #hashtag means what?

Hashtags are often abbreviated or a little wacky (brevity and humor being two pillars of social media). The insider speak can leave newcomers confused. Here’s a key to some hashtags that have made the rounds:

#tbt: Adorable childhood photos en masse?? Must be #throwbackthursday.

#ff: It’s a bit old-school now, but help your friends’ audiences grow on “follow friday.”

#winning: A remnant of Charlie Sheen’s very public meltdown. Sincere or sarcastic uses apply.

#nodisrespecttobenaffleck: One of the many gifts of Kanye West’s Twitter account. Use as you see fit.

#ootd: Fashionista selfies show off the “outfit of the day.”

©2014 Star Tribune (Minneapolis)
Distributed by MCT Information Services

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>