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Brian Buffini Shares What It Takes to Succeed in the New Era of Real Estate

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By Beth McGuire

- Promote constantly.
PT Barnum flatly named what happens without promotion: nothing! To succeed in sales you need to promote to get above the noise. But there’s a right and wrong way to do this.

- Build relationships.
I’ve been teaching people how to build relationships for a long time and it’s a tune I won’t ever stop singing. Relationships are the key to this business – indeed any business. And when you’re promoting to a sphere of clients you know and like, well that’s just the sweet spot!

- Provide value
Again, what we teach is a multi-pronged approach to building relationships by providing value and exceeding expectations. It’s a given today that we go the extra mile.

- Sell and serve with skill
Enhance your skills in sales – become great in the art of sales by leaving behind the clumsy old-school techniques. Embrace methodologies that instead demonstrate your character and competence in this great business.

What words do you have for the agent struggling out there?
At times like these, you’ve got to focus on fundamentals. There are principles that are bedrock – they work in any market. I have such admiration for those who’ve been brave enough to get into a business that promises you nothing.

For our own part, we’ve just launched a brand new event, the Success Tour, and we’ll be teaching people how to build their very own success plan across North America this year. I’m very excited to get going in this new era.

Brian Buffini and his team consult with every major real estate brand in the industry, working with over 5,000 brokers, and to date have trained more than 3 million salespeople and small-business owners. To find out more about Brian Buffini’s Success Tour, click here.

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