By Nick Caruso
Recently, DocuSign, the industry standard eSignature provider, announced a new bundle combining the company’s eSignature service with recent acquisition Cartavi Transaction Rooms with hopes of making real estate collaboration and document management more efficient and effective. Coinciding with the 2013 National Association of REALTORS® Conference & Expo held in San Francisco, the company held a demonstration at the Stockton Street Apple Store to show convention attendees just how easy its advanced system really is.
“We want to make sure we’re empowering you,” says Glenn Shimkus, DocuSign’s head of transaction management technology and former Cartavi CEO and co-founder. “It’s not good enough to have something to look at. The focus is now being able to drive transactions while you’re on-the-go.”
Along with Tom Gonser, DocuSign’s founder and chief strategy officer, the DocuSign team presented their product on Apple devices, showing how agents and brokers can simplify the entire transaction process, from sharing documents to getting the necessary signatures required to complete a purchase or sale. By setting up a Transaction Room in Cartavi to store and access documents, anyone involved in a transaction can be given permission to view each document. Clients are notified via email that a contract or addendum needs their signature, and once it’s signed, the document or contract is stored back in the Cartavi Transaction Room and the agent is notified.
“The cloud is not good enough. The push now is to manage the entire transaction in the cloud,” says Gonser.
With DocuSign’s Bundled Management Solution users can:
• Manage 100 percent of a transaction through a tablet or smartphone
• Store, share, sign and archive documents in the cloud.
• Keep everything relating to a transaction in one safe, virtual transaction room.
• Invite participants to the transaction with role-based permissions.
• Conduct in-person and remote document signings.
• Receive in-app notifications and daily transaction updates.
• Grab forms with ZipForm integration and pull them into the transaction room.
“As each person is signing, you know what they signed, when they signed, and when the document is fully executed, it’s dropped back in the transaction room,” says Shimkus. “It’s auto-shared with people who are then auto-notified that it’s back there. It saves you those steps and makes the transaction more efficient.”
By being able to view on-the-go and do on-the-go, if a client or other participant finds that he or she needs a document in the middle of the day or on a weekend, for example, you can deliver the needed document immediately and keep the transaction running smoothly. Signatures can even be dragged and dropped from one that’s already on file. Even negotiations can take place right inside the app; documents can be edited accordingly if lines need to be crossed out or numbers changed.
DocuSign folds other real estate-friendly tools into the mix, as well. Google Drive, Dropbox, SkyDrive and zipForm® Plus can also be accessed so that agents and brokers only have one place to drive a transaction.
With this bundled transaction management solution, DocuSign hopes to finally solve real estate’s paper problem, says Shimkus.
“Our goal is to make sure your agents are using DocuSign for real estate and that you’re gaining value from using it.”
For more information, visit www.docusign.com.
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