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Innovative Branding Coupled with Added Value for Clients

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By Zoe Eisenberg

On The Move provides winning marketing opportunity to real estate firms

While the days of plastering your face on a park bench may be behind us, utilizing unique advertising and innovative marketing techniques is still one of the top ways to garner word-of-mouth.

Jay Kinder, CEO and co-founder of the National Association of Expert Advisors and Kinder Reese Real Estate Advisors, has been in the real estate industry for 16 years.

“To be successful in real estate, it’s important to build a recognized brand in your market,” says Kinder, who currently has an office in Lawton, Okla., and a soon-to-be opened brokerage in Frisco, Texas.

“Marketing is simple. How many impressions can you make on your target market?” Kinder asks.

Heightened impressions and superior branding is exactly what drove Kinder to begin advertising on the side of an On The Move moving truck in 2005. The company provides real estate firms with trucks featuring custom graphics, turning a vehicle into a moving billboard that costs less than a traditional billboard, allowing firms to reach their target audience by simply driving around town.

In addition to the advanced marketing placement, agents can also choose to offer their trucks to clients free of charge, placing themselves above the competition and adding extra value for their clients. Exceptional customer service, a new house and a free moving van? That’s a no-brainer for most homebuyers.

“The clients who use our van appreciate that we have it and it’s not an extra expense they have to deal with,” says Kinder. “We are saving them time, money and frustration.”

Aside from garnering eyeballs, differentiating yourself from the competition is the ultimate marketing goal.

“In the sea of similarity, you have to be focused on innovation,” explains Kinder. “What differentiates you from the competition? You can mail 10,000 postcards and get zero response. It doesn’t mean postcards don’t work. It means your message wasn’t compelling.”

Kinder notes that his company’s van is used every day. When not lending it out to clients, Kinder donates the use of the van to charitable events.

“The bottom line is I can attribute multiple deals annually, specifically to the moving van. We’re receiving ‘come list me’ calls from people wanting to list with us based on seeing our van. It helps build top-of-mind awareness.”

And, according to Kinder, choosing On The Move was a winning decision.

“They do everything for you. They know what works. They know we don’t have time to set up lease agreements, and we don’t have a design team to create our wraps. They make it turnkey. Just like we’ve sold thousands of homes, they have set up thousands of real estate brokers and teams successfully.

“The moving van was just another way to further differentiate myself from other real estate companies by offering a valuable, relevant service to my clients and creating awareness for my business at the same time,” concludes Kinder.

For more information, visit www.onthemovetrucks.com.

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