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Leading Florida Firm Rebrands for the Future

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Northeast Florida has a new name in real estate: Berkshire Hathaway HomeServices Florida Network Realty.

Prudential Network Realty, a firm with more than 300 real estate professionals and eight branch offices, has begun operating under the flag of Berkshire Hathaway HomeServices Florida Network Realty.

For Prudential Network Realty, the rebranding provides its offices and sales professionals access to one of the most well-known and trusted brands in the world – Warren Buffett’s Berkshire Hathaway. The company was ranked No. 1 on Barron’s list of the Top 100 “most respected” companies in the world, outranking brands like Apple and Disney.

With the addition of Prudential Network Realty, Berkshire Hathaway HomeServices is able to incorporate the sales expertise and local market knowledge of a Northeast Florida market leader. The firm, which celebrated its 25th anniversary in 2013, was one of Prudential’s top affiliates in Florida and among its Top 50 in the national network.

“We are thrilled to launch our new brand, Berkshire Hathaway HomeServices Florida Network Realty,” says Founder, President and CEO Linda H. Sherrer. “We are proud to partner with the world’s most respected brand, a brand whose values, integrity and business intelligence are synonymous with the qualities that set our dynamic sales team apart.”

Independently owned and operated, the company will continue to provide superior services to the Northeast Florida community as it has done for the past 25 years with the same leadership. Under the Berkshire Hathaway HomeServices name, it will be business as usual, only better, with new yard signs, new resources and new real estate tools associated with the new brand.

“We are the same customer and agent-centric company we’ve been for years, and now we represent the most exciting brand in real estate,” says Christy Budnick, executive vice president of residential real estate. “Berkshire Hathaway HomeServices will only strengthen our position as a market leader in Northeast Florida real estate.”

Berkshire Hathaway HomeServices was created in 2012 as a new real estate brand majority-owned by HomeServices of America, Inc., an affiliate of Berkshire Hathaway, and Brookfield Asset Management, which acquired Prudential Real Estate in 2011. The network is operated by HSF Affiliates LLC, another company majority-owned by HomeServices of America.

More information about Berkshire Hathaway is available at www.berkshirehathawayhsfnr.com.

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