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By Paige Tepping

Working With the Real Estate Industry
Trulia’s goal is to connect engaged homebuyers and sellers to real estate agents and brokers. It does this by serving as a technology partner, providing tools that agents and brokers use to win more listings and sell more homes. In addition, the company has expanded its offerings to include brokerages and MLSs, sharing value throughout the real estate ecosystem.

This summer, Trulia launched the Trulia Accelerate program, a flexible set of products and resources for brokers and franchisors. First launched with RE/MAX, the program now counts 20 partners, reaching more than 70,000 agents total.

Quality listing data is another top priority for Trulia and it works with a number of partners to make sure consumers can find updated listing information on the site. Partners include brokerages across the country providing direct listings to Trulia, as well as partnerships with leading data syndicators.

As part of this effort, Trulia provides a service called Data Connect, which enables MLS partners to offer value-added services to their brokers. Benefits for brokers include the latest, most accurate listing data available to homebuyers on Trulia, increased brand exposure with consumers, and valuable reporting and customer support resources.

Growing to Serve the Real Estate Industry
Today, Trulia is focused on doing even more as a software and technology partner. The acquisition of Market Leader was a strategic move intended to provide agents with an end-to-end product offering, including marketing tools and a broad suite of software to help them build and manage their businesses.

The combined company weds Trulia’s leading marketplace for consumers and real estate professionals with Market Leader’s suite of software solutions, including CRM and lead management tools.

So where does Trulia go from here? With new partnerships in the industry, and the combined capabilities of Market Leader, Trulia is planning to provide the products and services that agents and brokers will need to succeed far into the future.

For more information, visit www.trulia.com.

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