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Keeping Clients Happy is as Easy as ABC

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By Pat Kelly

No matter what type of real estate market, price range or geographic area a REALTOR® is working in, keeping clients happy is as easy as ABC. Don’t believe me? Let’s break it down by letter.

Always do what you say you are going to do. This sounds pretty simple, but more buyers and sellers are let down by their REALTOR® because of over promising than anything else. Don’t say you are going to do something unless you are 100 percent positive you can deliver.

Be Prepared. Today more than ever, our clients are stretched for time, and do not want to have their time wasted. If you go to a listing appointment, be prepared with the data you need, and be prepared to take the listing and fill out the paperwork. Not being prepared can cost you; it gives the impression you are not professional, or didn’t care enough to take the time necessary to give the client the information they needed to make a decision.

Communication. By far and away, communication is the key to any successful relationship, whether it is personal or professional. The number one complaint clients have about their REALTOR® is lack of communication. Not having any new information to share is not an excuse. Clients want consistent communication, even an update saying there is nothing new to report will satisfy most clients.

Of course being a successful REALTOR® is more complicated than just ABC, but if you remember your ABC’s, you will be headed in the right direction.

Pat Kelly general manager of Realty One Group in Arizona.

For more information, visit http://www.realtyonegroup.com.

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