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Bringing Peace of Mind to the Real Estate Transaction

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By John Voket

Thousands of real estate professionals trust Realtors Property Resource® (RPR®), taking advantage of the platform’s broad range of property reports, valuations and other data on a daily basis to bring clients peace of mind regarding their potential home purchase, sale or real estate investment.

Heading up a team of 1,100 agents who handle more than one-third of the greater Tucson, Ariz., market (with sales up more than 12 percent in just the last year), broker Pam Ruggeroli, an assistant manager for Long Realty Company, is glad to have her RPR toolbox on hand so she can work more efficiently and with greater reliability than ever before.

Having first learned about RPR after meeting VP of Industry Relations, Ohan Antebian at an NAR Conference & Expo, Ruggeroli has seen firsthand the benefits associated with using RPR. “It takes the subjectivity out of valuating a property and adds accuracy and information all in one place,” she says. “The detailed information RPR provides my clients would take them hours to find on their own.”

Ruggeroli also loves that the reports generated through RPR are branded with her company and personal information. And since RPR is an exclusive benefit to REALTOR® members of NAR, she does her best to spread the word to other agents, especially new agents joining Long Realty Company.

“Not only is RPR extremely user-friendly, even if you only use one or two features, it can still put you way ahead of the competition.”

Ruggeroli believes the RPR reports she generates for her clients set her apart as a REALTOR® in the greater Tucson area.

“It is something I can hand to my clients, full of tons of information on their property and surrounding area,” says Ruggeroli. “A lot of REALTORS® in my area aren’t utilizing these reports, so my clients are impressed that I have given them so much information on their home in a very professional report.”

Ruggeroli also gets a lot of mileage from the comp analysis tool. “I can’t believe how it has changed the accuracy of my pricing,” she says. “I can get as detailed as adjusting things like valuations between a home with no view and one with a gorgeous mountain view. In addition, it also allows for factoring in my on-the-ground expertise for improving the accuracy of the valuations.”

And when it comes to dazzling clients with detailed investment analyses, Ruggeroli takes advantage of RPR’s Investor Analysis tool. “It makes it easy for the client to decide whether the property is a good investment or not.”

When it comes to RPR success stories, the one that stands out most in Ruggeroli’s mind occurred during a value dispute with a bank on one of her short sales. “I was able to submit a standard MLS CMA as well as an RPR report, which was like giving them a third-party opinion, not just mine,” she recalls. “I was then able to successfully dispute the estimated value the bank would accept.”

For more information, please visit www.narrpr.com.

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