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RREIN Champions: Turning Content into Clients

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By John Voket

“It’s great because I’ll take an article and localize it myself,” Morris says. “Sometimes I’ll print the full article and break out a sidebar on a local perspective; or I’ll use information from the articles as a jumping off point to generate ideas.”

Morris is getting a lot of positive feedback from the newsletter.

“I’m hearing from clients that the content is very informative and they want more of it,” he reports. “I’ve generated repeat business and improved my rates of interactions with clients. I also like to figure out ways to take stock articles to help promote the local businesses I refer my homebuyers to, like plumbers and carpenters.

“Using RREIN products gives my newsletter a critical value to the folks I reach out to every month and I certainly plan on continuing to use them,” Morris says.

Theresa Dreike of MLS Listings, Inc., in California says her team also loves the RREIN Content Library and uses it every day to add information to her company’s public website.

“Prior to using RREIN articles, I’m not sure we had anything but listing information on our site,” Dreike says. “We have been using the RREIN content in a couple of curated blogs.

“We see our greatest return in having available at our fingertips fresh new relevant content all the time,” she adds. “The RISMedia editors have access to so much more information than we do, so we don’t have to continuously be researching and writing our own. The info is great.”

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