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How to Get Ahead with Facebook Ads

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By Erica Campbell Byrum

Stand Out from the Rest

Now that you know the secret of getting more of your posts liked and shared, it’s time to think about driving more traffic to your business page. The idea is to attract people who will not only like your page, but will return to review and engage with your compelling content.

Once these people get used to returning to your page to look at your new exciting posts, trust will be established and they are more likely to turn to you when they are in need of a real estate pro to help with a home buying or selling decision.

One of the first things you should do to attract attention, ‘Likes’ and make a great first impression is to optimize your page with a profile photo, cover photo and set up a “Welcome” tab. If you’re strapped for graphic resources, Homes.com Social has a team of experts that can create a custom profile photo, cover photos and even apps to promote your brand and listings.

Still looking for more social media solutions? Look no further than Homes.com Social, a comprehensive social media suite designed to help you engage with more prospects, protect your online reputation, control the conversation and drive leads. For more tips on marketing your brand on Facebook, take a look at our library of blog posts for real estate pros on this very subject.

Erica Campbell Byrum is the Director of Social Media with Homes.com and ForRent.com.

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