By Zoe Eisenberg
When it comes to succeeding in the real estate industry, one of the most critical things you can do for your business is set yourself apart, says Richard Mazor, a REALTOR® associate with Coldwell Banker Residential Brokerage in Monmouth County, N.J.
“In my territory, there are, as of this morning, 8,777 REALTORS®,” says Mazor, who has been in the real estate industry for 26 years. “So the biggest challenge in my market is telling consumers why they should be choosing my company, and figuring out how I can differentiate myself from all the other REALTORS®.
“Luckily, I have the best tools to get my clients where they want to be,” says Mazor, whose properties spend an average of 40 days on the market.
To set himself apart from the sea of competition, Mazor relies on a bevy of winning real estate tools, including American Home Shield’s Home Protection Plan program, which allows him to offer his clients—both buyers and sellers—home protection, and reason to worry less.
American Home Shield® (AHS®) has been in the home warranty business for more than 40 years, offering a variety of comparative plans that fit an array of diverse needs, from minor appliance repairs to major home systems, including air conditioning, plumbing, heating and more.
“American Home Shield is a fabulous tool to keep the contract together,” says Mazor, who notes that his alliance with the company is invaluable. “The alliance has saved many a transaction.”
Mazor believes his partnership with AHS acts as an engine, driving more business, enticing more clients to work with him, and allowing him to provide those clients with the best possible service.
Working with AHS, Mazor offers his buyers protection on their home appliances and systems for one full year after they move in. As a bonus, the seller can be protected during the listing period. Mazor goes on to say that these home protection plans hold so much weight, he includes them in the actual listing description.
Another reason Mazor stands by AHS? Their reliability. “With most contractors, the biggest issue is just getting them to show up. I call it ‘contractoritis,’” Mazor jokes. “American Home Shield contractors show up every time, on time.
“If you want to succeed in the business, show up, tell the truth and do the work,” says Mazor. “Stand by what you believe in. I’m such an American Home Shield fan, I have it on my own house!”
For more information, visit www.ahs.com/realestate.
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