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Addressing the Needs of Diverse Clientele

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By Nick Caruso

Today’s buyers and sellers are not a “one size fits all” type of deal. In the following interview, Douglas Magid, a Principal with CENTURY 21 Metropolitan in New York, N.Y., talks about meeting the needs of all your clients, from first-time buyers to picky buyers and beyond.

Magid_DouglasRegion served: NYC (Manhattan, Brooklyn, Queens, etc.) and The Hamptons
Years in real estate: 11
Number of offices: 1
Number of agents: 33
Must-have technology tools: iPad and iPhone.
Who has most influenced your success? My business partner, Ryan Sherman. We have an exceptional collaborative relationship.
Motto you live by: Be the deal maker.

What do you like most about the region in which you work?
Manhattan real estate is truly one of the most in-demand asset classes in the world. It’s fast-paced, and you interact with incredibly interesting buyers and sellers. It’s very rewarding to complete successful transactions for a diverse clientele with such extraordinary real estate product.

What demographic segments are driving your business these days?
Millennials and national/international buyers.

Please describe some of the current trends you see in your market right now.
The future of real estate is in a technologically-forward, worldwide presence that attracts global clients and the next generation of consumers. Speed, expert knowledge and exceptional customer service are business critical.

What is your best tip for dealing with a picky buyer?
Know your buyer’s true expectations (need-to-have vs. nice-to-have) and keep your client informed. Be resourceful, but also be realistic. While inventory may be limited, hesitation can cause qualified buyers to perhaps miss their best opportunity. Research the market, narrow down the field to the best choices, consult with your customer and if their interest is piqued, move swiftly.

What strategies do you have in place to reach out to first-time buyers?
The CENTURY21.com and CENTURY21Global.com websites draw a lot of first-time buyers and new consumers seeking out real estate opportunities. Our agents also network actively with personal contacts because real estate has become a topic of conversation that everyone seems interested in. First-time buyers are often the result of introductions and referrals from people you already know.

For more information, visit www.Century21.com.

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