Welcome!




Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Bundle 3: CIPS Institute (Non-US Version).

A Singular Solution for Success

Interested in more details on this topic? Click here!

By Maria Patterson

Are you using multiple lead generation sources? Then you’re doing it wrong, according to Michael P. LaRocque, broker/owner of LaRocque & Co., REALTORS® Cocoa, Fla. Read on as LaRocque explains his winning lead generation method, and discusses the success of his company’s recent expansion.

LaRocque_MichaelMichael P. LaRocque
Broker/Owner
LaRocque & Co., REALTORS®
Cocoa, Fla.

Region served: East Central Florida, Brevard, Indian River and St. Lucie counties; we also now have a referring position in Volusia County.
Years in real estate: 15
Number of offices: 2
Number of agents: 20
Current market conditions: Busier than I’ve ever seen. We definitely have an inventory problem—we need more of it.
Top market driver: Folks relocating here permanently.

When we interviewed you last year, you had mentioned possibly expanding to two offices to handle the volume of online leads coming in. How did that pan out?
We did expand to two offices. Our principle office is in Brevard County and we’ve opened a second office in Indian River. We also joined the Board in St. Lucie to work leads and have a referring agent in Volusia County.

What was the most challenging part of your expansion?
Plugging in competent buyers’ agents and people that have the capability and the constraint to work within the system we’ve put in place.

How has the expansion enabled you to increase business?
The ability to have all our lead acquisition and lead cultivation seamlessly integrated into one platform has been the key. By one platform, I mean everything under Move.com, from using realtor.com for lead capture to FiveStreet for lead follow-up and Top Producer for ongoing lead management. All I have to do is plug in the right person and I can repeat the system again and again.

As your business grows, how do you decide where to invest money in advertising?
The only advertising dollars I spend at this point are for realtor.com’s co-broker product. I am most interested in volume. All I want is the lead—the phone number and the email address. The rest is pretty much automated within the system.

How do you track where your leads are coming from?
The only other source of leads for me is my own website. In the emails sent through the Top Producer CRM platform, we encourage people to visit our website. This is not intended to supplant realtor.com but to complement it.

What would you say to brokers who use multiple lead-generating sources?
They’re doing it wrong. If you spread yourself too thin across too many lead-generation platforms, you’re not going to meet with success. The more leads I can push through my system, the more I can capture.

How do you attract and cultivate new agents? How do you keep them motivated and busy?
I’ve never really gone out and tried to attract agents—I’ve hand-picked the people I want around me. In terms of training, the system is basically in place and operational. It takes all of an hour to show new agents how we operate. My job is basically to play sweeper, ensuring that everything is done properly and taking the steps necessary to clean up and close.

Continue Reading 1 2

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>