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Connecting with the Modern Consumer: Do Business Anytime, Anyplace

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By Zoe Eisenberg

Today’s consumer is always on the go, and with virtual accessibility expanding every day, they expect their agent to be able to keep up. Whether they’re checking in from the airport or the local coffee shop, buyers want the ability to further their real estate transaction without making an office visit.

In today’s market, you have to differentiate yourself, and you have to be available, says Aaron Wheeler, president of Oakville Properties in the San Francisco Bay Area. Having the ability to virtually send, sign and store legally binding agreements can help you connect with your clients, save you time and push your business forward.

To connect with his clients on the go, Wheeler uses DocuSign, an eSignature company that has been pioneering virtual accessibility in the real estate industry since 2003, providing agents and their clients with an easy, fast and secure way to send, sign, track and store documents in the cloud.

This cutting-edge technology releases agents from being tethered to their desks, and allows them to stay connected with current clients while simultaneously providing them the flexibility to be out in the field, developing new business, and moving forward.

“DocuSign has tremendously increased our productivity,” explains Wheeler, who was an early adopter of the eSignature tool. “With communication being as accessible as it is, more and more people are doing business on the move,” he continues. “In this market, especially as it ramps back up, time is of the essence. We may only have a limited amount of time to make a decision that will tell whether the client gets the house or not.” To make this process as painless as possible, more than 50 percent of DocuSign agreements are completed within one hour.

“In our early days, we had to rely upon manual delivery and old-fashioned methods to be able to make sales happen for our clients,” says Wheeler, who goes on to say that the closing process has been immensely shortened since the company began DocuSigning.

“It doesn’t matter where I am or where my clients are,” notes Wheeler. “We’re able to execute an agreement that could make or break a transaction, all in a matter of minutes. And that’s pretty powerful.

“Anything that can create greater efficiency creates a better service,” explains Wheeler, who says that DocuSigning saves his clients time and allows them to be extremely proactive. “It’s all about service to my clients. You have to differentiate yourself, you have to be available. That’s why, when we need to close a deal, we just DocuSign it! It’s an invaluable tool.”

For more information, visit www.docusign.com/real-estate.

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