Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Accredited Buyer's Representative.
At Home with Diversity.

5 Ways to Improve Social Media Productivity

Have a comment on this article? Share on Facebook!

By Hanah Cho

(MCT)—Technology consultant Rebekah Lundberg talked to the Dallas Morning News about five tools to increase social media productivity. Lundberg is the U.S. marketing manager for global digital marketing and technology firm Valtech.

Content creation is important. Keep your social media platforms engaging by sharing content that is interesting to your audience. RSS feeds and content curation tools can help you stay on top of news from blogs and relevant industry publications. Try LikeHack, which extracts and compiles content from news feeds as well as other information you have liked or shared.

Have a plan. What good is creating content if you don’t have a plan to disseminate it? One helpful tool to boost productivity and keep your content on track is to create a collaborative editorial calendar, which houses all of your content with a timeline for posting. Helpful platforms include Microsoft Excel or Word, Google Drive or WordPress.

Schedule your posts. Scheduling your social media content ahead of time is a huge timesaver. There are several scheduling tool options that span platforms such as Facebook, Twitter, LinkedIn and Google Plus. Popular platforms to consider include HootSuite, Buffer and Facebook’s scheduler for Facebook-specific content.

Use software to streamline customer communication. Customer relationship management (CRM) platforms provide a model for managing your business’s interactions with customers. Tools designed to integrate Twitter and Facebook activity with a company’s CRM platform help businesses handle problems voiced on social outlets quickly and efficiently.

Evaluate analytics and return on investment. The ultimate test of your social media strategy lies in ROI. Measuring it can be difficult, but businesses are better equipped thanks to analytics tools. Google Analytics and SocialBro are two popular tools to gauge where customers are coming from and what they are viewing.

©2014 The Dallas Morning News
Distributed by MCT Information Services

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>