Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate franchise sales organizations, has announced that it has completely revamped its Spanish language website at Century21espanol.com. On it, the company is delivering the best features from Century21.com—like smart search, innovative mapping, and school searches – and is implementing them in a manner to better assist the Hispanic market. The site is designed to connect Spanish-speaking customers searching for agents or offices with affiliated sales professionals in the CENTURY 21 System who also speak Spanish.
“Our commitment is to deliver a technology platform that puts our affiliated agents in front of the real estate consumer while simultaneously allowing homebuyers and sellers to instantly access the information they want,” says Bev Thorne, chief marketing officer Century 21 Real Estate LLC. “It’s all about value, accountability and performance, and the enhancements made to Century21espanol.com help further our marketing position as a global real estate leader.”
Century21espanol.com has translated property listings as well as content pages about the home-buying process developed specifically for the Hispanic community.
“We’re highlighting the C21® agents who speak Spanish and presenting them as specialists ready to serve their communities,” added Thorne. “Plus, we are using responsive design to deliver an optimal viewing experience across desktops as well as tablets and mobile phones.”
In addition to translated listings and content, visitors to Century21espanol.com are able to search for homes by school-related criteria like top-rated schools and student-teacher ratios, create listing alerts, and sort and filter data using interactive mapping tools that zoom, pan and draw the precise location to find the available homes for sale.
“The CENTURY 21 brand is always implementing new tools and technology that help System members like myself grow my business,” says Johnny Rojas, broker/owner of CENTURY 21 JR Gold Team Realty in Garfield, N.J. “These new features make it easier for sales professionals to connect with the Hispanic community and to put our clients on the path to finding their home.”
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