By Mike Clear, Chief Sales and Marketing Officer at HSA Home Warranty
After helping a client buy or sell a home, a real estate professional’s job isn’t over. Past clients are often the best sources of future business, and HSA Home Warranty works to keep that relationship alive.
Here are a few reasons why:
• Limited liability. If a mechanical system or appliance fails after a sale closes, the buyer will turn to HSA, not you or the seller for assistance. HSA Customer Service representatives will be there from the initial call to the claim’s resolution, and answer any questions that may come up throughout the process. This not only saves you time, but it also creates a happy customer, who could refer friends and family to you in the future.
• Post-sale tools. When your clients use their HSA Home Warranty, we will send you a notification, too. It gives you an opportunity to stay in touch, and even ask for a referral. When we provide exceptional value and service, you can capitalize and grow your business at the same time. When we do our job well, it keeps referral opportunities coming to you, years after the sale.
• Grow your business. HSA is committed to helping you long after the sale—that’s why we invest heavily in providing training and resources that can help you grow and reach new clients. One of the most effective and prominent new advances has been the rise in social media marketing. Our Resource Center includes articles, how-to videos and live presentations that will help you win more listings and convert more buyers. HSA also provides a dedicated social media team you can contact if you have questions.
Whether you are involved in one real estate transaction each year, or 20, a home warranty can help create happier clients, reduce your risk and help sell homes faster.
For more information on HSA Home Warranty, visit onlinehsa.com.
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