By Karlton Utter
We all know that it is a powerful tool when it comes to marketing yourself in real estate. But some of it can be a bit overwhelming. I would like to introduce six easy video techniques that we can all do in five minutes on our smartphones.
1. Testimonials. Do not overlook the power of a testimonial from a buyer or seller. Please be sure to get the clients consent before recording and make sure that they are comfortable with doing it. It is a quick question, “Could you please share what you enjoyed the most about working with me?” This is something you can share on YouTube, Vimeo, and in your email marketing. You can also build it right into your buyer and seller presentations.
2. Virtual walk-throughs. After getting the listing and staging the home, ask the homeowner if you can do a two-minute walk-through introducing the home. At the end, flip the video to “selfie” mode and introduce yourself with your contact info. Don’t forget to say “If you want to buy this home, please give me a call today.” You could also set up a video account with Ustream and do a live walk-through for your network. This video can be posted and tagged to YouTube, Vimeo, and other social networks. It can also be included in your email marketing campaigns.
4. Instant responses. Shoot a 30-second selfie video and use it as your default response to all calls and emails that you cannot answer immediately. The dialogue would be the same as your voice mail message but in a video form – this will help create an instant connection and differentiate you from other REALTORS®.
Learn more about the last two techniques in our latest Clean Slate blogpost, “Ready for your close-up? 6 Easy Video Techniques You Can Do Right From Your Smartphone.” But, if we can leave you with one last thought – have fun with your video and don’t overthink it. One or two takes. If it isn’t working out, don’t stress out about it. Move on to something else and come back and try it again later. That’s the beauty of a smartphone!
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Karlton Utter is the director of learning technologies and solutions at Better Homes and Gardens Real Estate
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