Welcome!




Expand Your Education with These Courses from
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
ACE: Purchase Reverse Mortgage Course.
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (Non-US Version).

Focus on Fundamentals

Interested in more details on this topic? Click here!

By Nick Caruso

Looking to amp up your business this season? Consider taking it back to the basics, says Steve Baird, President & CEO of Baird & Warner, a member of Leading Real Estate Companies of the World® in Chicago, Ill. “Real estate is a people business,” says Baird. “The critical part is creating the right kind of environment that will foster success.” In the following interview, Baird breaks down critical real estate business elements, from marketing to budgeting and social media.

Baird_SteveSteve Baird
President & CEO
Baird & Warner, a member of Leading Real Estate Companies of the World®
Chicago, Ill.

Region served: Chicago metropolitan area
Years in real estate: 34
Number of agents: 1,600
Average listing price: $325,000
Best advice for real estate rookies: Do the fundamental things. Go to a place where you can get trained and be mentored on how to do the business.
Most beneficial background experience: It’s a family business, and I’ve been working with my father for a long time. Having that relationship is probably the most beneficial thing for me.

What is your biggest challenge in today’s market and how is your company taking it on?
Our biggest challenge is how to get the average agent to adopt new technologies. It starts with developing new products and then doing a ton of one-on-one training.

What tools and resources are most critical to staying successful?
It’s all about getting really good people and getting them to work with new products. Real estate is a people business. To me, the critical part is creating the right kind of environment that will foster success.

How do you determine your marketing budget and how does this break down between print and online?
Print, in terms of property advertising, is 10 percent of what it was 10 years ago. Most of the advertising we’re doing today is institutional. Together, both institutional and property advertising don’t reach the amount of money we spend on the Web.

Have you incorporated social media into your efforts? If so, how?
We post everything we do on social media. We have a person in our marketing department who handles Twitter, YouTube, all media, public relations and everything else.

How are you staying one step ahead of your competition?
Staying ahead of the competition is all about getting good people and trying to be better at everything we do, whether that’s technology or managing people or training. Our goal is to be the best in all of those things. We have a very strong culture, and for two years in a row, we’ve been a winning workplace in Chicago. That contributes to our ability to keep innovating.

For more information, visit http://www.bairdwarner.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>