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Survey: 13 Percent of Consumers Ready to Buy a Luxury Home

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o If respondents were in the market for a luxury home, they indicated the following priorities for their property search would be:

o 55% desired a view;
o 45% fancied a chef’s kitchen;
o 32% want an outdoor living area (outdoor kitchen, living room, fire pit, bar); and
o 29% wished for a luxury pool (infinity, grotto, water slide).

o If these respondents were in the market for a luxury home, their most desirable locales for purchase would be:

o 37% would buy a waterfront property;
o 19% prefer a countryside property;
o 14% would choose a mountainside property; and
o 13% desire a suburban property.

o The respondents not currently in the market for a luxury home indicated that their top stylistic preferences would be:

o 13% – a traditional home;
o 13% – a contemporary home;
o 11% – a coastal home; and
o 11% – a modern home.

For more information and to view the complete survey, click here.


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