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The Consumer Connection: Enhancing Business with Lead Generation, Brand Advertising, Marketing and More

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By Nick Caruso

The company also powers a lot of the technology used by these brands. In fact, Homes.com has powered remax.com since 2005, and more recently began providing branded versions of their Homes.com mobile app suite to RE/MAX, repurposing their own technology to create a co-branded product.

“The reason these partnerships have grown is because Homes.com has a highly engaged audience and the leads and the traffic we’re sending downstream to our franchise partners are of high quality,” says Woolley.

With a high average visit time, consumers visiting Homes.com are more engaged and more likely to buy when compared to visitors of other national real estate websites. This was independently validated by a 2013 study by REAL Trends, where Homes.com was named the “clear front-runner in quality.” Data from 50,000 of the most common lead sources were analyzed by an independent call center to determine the validity of leads. One-hundred percent of Homes.com’s leads had phone numbers, and of those, 38 percent were serious inquiries vetted and assigned to agents.

And Homes.com clients can certainly recognize quality leads when they see them.

“My agents and clients like using Homes.com because it’s very easy to navigate, and offers a very user-friendly experience,” says John D. Curri, CEO/Owner of Curri Properties in Melbourne, Fla. “Not only is Homes.com focused on offering fresh, new ideas, but their approach to marketing is similar to ours in that it’s not about the value of the property, but rather the exposure and quality of the property.”

Donna Southwell, CFO/COO of Better Homes and Gardens Real Estate, The Masiello Group, has seen a steady improvement in her business since she began using Homes.com.

“We have seen an increase in leads to our agents and also traffic to our website. Currently, Homes.com is in the top five of referrals to our website,” she says.

“We look for partners who have real estate in their DNA,” says James Harrison, president and CEO of MLSListings, Inc. “Homes.com brings us the ability to provide economies of scale to nearly 15,000 northern California real estate professionals who rely on us to support their businesses.”

With advertising, marketing and lead generation solutions all under one roof, Homes.com is a true supporter and champion for the industry at large. In an industry that’s very much about trust and relationships, Homes.com has focused on these, connecting its consumer audience with their clientele, effectively producing results.

Here’s a closer look at some of what Homes.com has to offer:

Homes Connect, Homes.com’s flagship suite of website products. Using this application-based platform, agents can manage leads, pull in social contacts, generate marketing materials, update listing display settings, manage social media accounts and more.

Homes.com Social helps users effectively manage all aspects of their online presence. Set up your online visibility, expand your brand’s visibility, monitor your reputation with executive reports, and access live experts for training, webinars and support.

Homes Connect Fusion™ keeps users’ Web presence consistent across all devices and platforms. With Fusion™, your site will load perfectly, regardless of the browser or mobile device, so the experience will be the same no matter where or how the consumer is accessing it.

Homes.com Studio allows Fusion™ website customers to purchase custom designs. Work directly with Homes.com’s custom designers to create a truly customized version of your Fusion™ website.

Homes.com advertising options offer real estate pros exposure through local ads, preferred listing and other premium placement.

For more information, visit www.homes.com.  

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