By Zoe Eisenberg
Being at the top of your industry means going above and beyond the status quo. For real estate, that means becoming a full-service company that provides immeasurable benefit to clients, from finding and showing homes, to hand-holding through the buying and selling process, and even providing extra assurance once the sale is complete.
For Naomi Louvier with Jack White Real Estate in Alaska, becoming a full-service brokerage meant providing clients with home warranties.
“We own our own mortgage and title company, and having a home warranty partner like HSA Home Warranty allows us to also offer a home warranty to our clients,” says Louvier. “This is just part of being a full-service brokerage. It’s important to have a partner you can trust in this aspect.
“Offering a warranty keeps you selling,” continues Louvier, who explains that the added protection allows the agent to do what they’re good at, without getting bogged down in small complaints. Additionally, offering clients the peace of mind that comes with a home warranty places further positive credit on the agent. If something goes wrong after the sale, it’s the agent who provided the warranty, so clients feel as if it’s the agent who took care of them.
Warranties can also help stave off lawsuits, keeping legal costs down and agent/client relationships intact.
“Really, what a warranty does is allow your licensees to keep the relationship with the customer positive. It takes the heat off the agent, it keeps that relationship good, and when it comes down to it, our business is all about relationships.”
For Louvier, maintaining positive relationships with clients begins with HSA Home Warranty. Having partnered with HSA over 20 years ago, the brokerage was the first in the area to offer a warranty with purchase.
When shopping for a home warranty company, Louvier explains that HSA stood above the competition due to their commitment to continuing education and meeting the specific needs of her company, as well as the personal attention they provided.
“They invested in a sales representative up here in Alaska and really gave us personal attention,” says Louvier. HSA’s sales representative provided classes and seminars about what the warranty does and why it’s an important business tool, educating the team about the benefits associated with home warranties.
“When you have a local home warranty representative, they have the local knowledge,” says Louvier. “That was really important because in Alaska, we have extremely harsh weather and it really helped that our local rep understood our weather and what we needed covered.
“Our company is a 60-year-old company, and it’s by far the oldest real estate company in our marketplace. We’ve got an impeccable reputation, and we want to keep it that way,” concludes Louvier. HSA Home Warranty helps Louvier, and her team, achieve that goal.
For more information, please visit www.onlinehsa.com.
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