A new marketing product suite is rapidly gaining momentum as more agents and brokers are realizing the value of a multi-media marketing campaign for their brands.
“Big brands like Coca-Cola, Delta or Home Depot don’t invest their advertising budgets in a single media,” says Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book® brand. “They know they need both digital and traditional media to deliver their advertising messages most effectively. We think real estate agents and brokers should do the same. We’ve just made it really easy and affordable.”
The new marketing suite, called “LocalSmartMobile,” includes:
“We’ve combined new tools with our powerful local print offering to synchronize the agent’s marketing efforts and create what we think is the most effective way to promote the agent locally, generate more buyer leads, and to help the agent gain more listings,” adds Rebecca Chandler, Vice President of Marketing for the brand. “The total package is also very, very affordable since we combine all the tools into one. Paying for them individually would be much more expensive, so it’s really a cost-savings for the agent.”
So far, over 1,000 agents agree. The new offer, launched mid-April, also allows them to compete with large home listing aggregation websites for local traffic.
“A lot of real estate marketing companies are really good at branding themselves. We tell agents that we want to be really good at branding you,” says Adam Brown, Senior Vice President of The Real Estate Book. “That’s something we’ve always believed in. Our job is to brand the agent.”
The new offering allows agents to easily create IDX-fed web, tablet, and mobile sites so that home shopping consumers can search the entire MLS from the agent’s own branded site.
“IDX-fed sites are not new to the industry,” Brown added, “but the features of this offering are very unique and an extremely powerful tools for agents and brokers building their brand in their local market. The experience rivals any national listing site so the consumer never needs to shop anywhere else.”
For home shoppers, the experience is easy since most are shopping while out and about – from their phones. “Mobile browsing stats sky rocket on the weekends when most home shopping takes place, so it’s absolutely critical that agents today have all the mobile tools necessary to engage their prospective clients – at the exact time and place they are shopping,” Brown says. “Anything less than a satisfying mobile experience for the user will send them on to the next site or app and the agent loses the opportunity.”
“The Real Estate Book knows local advertising better than any of our competitors,” Brown says. We’ve been distributing local real estate magazines on the streets of North America for the last 30 years – successfully, and our local distributors know their markets better than any telesales rep in another state ever could.”
“This local advantage means that agents and brokers are working with a local expert to distribute their advertising in places where their prospective clients actually live, work, shop, and play versus waiting, wishing and hoping to be found in a Google search online,” Chandler added.
Click here to view a video overview of the program.
For more information, visit Store.RealEstateBook.com
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