By Burke Smith, Chief Communications Officer at HSA Home Warranty
You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening in your life on personal accounts.
But what about your business—could it benefit from social media? The short answer is ABSOLUTELY. You probably don’t have a few interns ready to monitor everything, so you’re going to have to choose the best options. Here’s a quick guide to the top social media platforms and what they can do for your business.
You also have a few more options on Facebook for what type of profile you want to show the world. You can create a smaller community of “friends,” or open a Fan Page, and allow users to “like” and follow your page for updates. Both options allow for dialogue between you and potential clients, you just have to choose what works best with your current marketing plan.
This platform is ideal for short updates, interacting with large and established communities (via hashtags) and connecting with your audience on their mobile devices. This site makes it incredibly easy to share posts, creating a larger pool for leads, especially if you direct followers back to your website for tips and articles. Twitter can also work well in tandem with Facebook, where similar posts are marketed to different audiences.
Often, you’re able to showcase more of a home’s features through video, rather than relying on pictures alone. Potential homebuyers can watch the video as many times as they want, and share it with family and friends, instead of asking for multiple in-person tours.
For the Real Estate industry, this is a great way to stay in touch with past clients, and stay available for referral opportunities. You can also connect with business partners through LinkedIn, keeping all of your professional contacts in the same place.
After deciding which social media platforms to have accounts on, what’s next? You need to set up your accounts so that people are able to find and connect with you.
After your pages are set up there’s one final step: track engagement and make sure these sites are working well within your overall business strategy. This is where analytics comes in. There are many sites that allow you to track the number of users clicking on your content, visiting your site and commenting on your articles. By tracking this information, you’ll be able to see what types of posts your audience responds best to, and continue to grow your business.
Visit HSA’s Social Media Resource Center for access to training videos and webinars that will walk you through how to set up an effective presence on the top social networks. HSA also provides FREE training and workshops to help you set up your social media pages. Contact your local HSA sales representative to find out how you can schedule a training workshop for your office.
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