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Terry Slattery and Erica Campbell Byrum Provide Insights at National Apartment Association Conference

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For Rent Media Solutions™ (FRMS), a leading national apartment resource, has announced its sponsorship of this year’s National Apartment Association Education Conference & Exposition (NAA). NAA, a gathering of over 7,000 multifamily housing professionals, is the largest and most anticipated event in the industry. It will take place June 18-21 in Denver, Colorado at the Colorado Convention Center.

Terry Slattery, president of For Rent Media Solutions and Homes.com®, has been in the multifamily industry for over 20 years. On Friday, June 20, he will join other multifamily executives in a session called, “On the Road Again: Work Travel Tips.” Having traveled for business for many years, these industry veterans know better than anyone how to manage life on the road. They will cover everything from travel tools and tips to survival stories from the road to the secret to keeping productive and finding a balance while away from home.

Erica Campbell Byrum, director of social media of For Rent Media Solutions and Homes.com and one of the industry’s top social media experts, will speak at two NAA sessions. On Thursday, June 19, Erica will join Barbara Savona, CEO of Sprout Marketing, to discuss “The Big Brand Theory: Every Touchpoint Counts.” They will discuss how to better secure business prospects by making every touchpoint count, and how social media is changing the way consumers engage with brands. On Friday afternoon, June 20, Erica will appear in an individual breakout session, “Understanding the Trio: Social Media + Content Marketing = Killer SEO.” Byrum will provide insight into the importance of content and social media to SEO rank, how to create original and resonating content, and which types of content work best in securing successful marketing results.

“For Rent Media Solutions is committed to providing multifamily professionals with the essential information they need to prosper in the housing industry,” says Terry Slattery. “The NAA Conference is an excellent event to bring real estate professionals together. The information from industry experts, such as Erica Campbell Byrum, will enhance the experience of attendees, giving them invaluable information and resources with which to move forward.”

Every year, the NAA Education Conference and Exposition draws thousands of multifamily industry professionals who want to expand upon their knowledge. This year’s conference will be opened by keynote speakers such as actor, Michael J. Fox and “Shark Tank” judge, Barbara Corcoran, and thought leaders such as real estate entrepreneur, Bill Rancic. For more information, visit For Rent Media Solutions’ Your Solutions Blog.
For more information, visit www.ForRent.com.

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