By Paige Tepping
As technology continues to change the way real estate professionals conduct business on a day-to-day basis, having a website is no longer enough when it comes to setting yourself apart from the competition. Today, maintaining a competitive edge is all about building a website that helps capture every lead that’s sent your way. And for Bob Pezant, broker/owner of Pezant Real Estate in Hammond, La., providing a first-class user experience is more important than ever when it comes to giving consumers what they want.
“When leads come into the company, if they belong to a particular agents’ listing, they go directly to that agent,” says Pezant, who goes on to say that in watching the leads that come in today, more of them appear to be coming from wireless phones than ever before. As prospective buyers continue to turn to the Web—and mobile devices in particular—when searching for a home, Pezant points to his partnership with Homes.com as a true differentiator.
From setting him up with his first website to incorporating Lead Gator—a program designed to streamline the lead capture process—into the mix, Pezant is covering all his bases by ensuring his agents have the tools and technology they need to work smarter, not harder. “We get leads from the MLS, realtor.com® and others, and with Lead Gator, the leads that come in are placed in one central location,” says Pezant. Not only can agents log into the Homes Connect dashboard to set up drip mail campaigns, Pezant can also keep track of each and every lead, making sure his agents are following up in a timely and efficient manner.
Taking this one step further and truly catering to the needs of consumers who are increasingly using their mobile devices within the home search, Pezant recently transitioned the firm’s website to a responsive design site offered through Homes.com. “The first thing I noticed when I accessed the site is that it really pops,” says Pezant. “Not only is it much more attractive, it also stands out more.”
Through Homes Connect FusionTM, the newest addition to the Homes Connect Marketing platform, the responsive design website tool allows agents to build their website so that it intuitively adapts content for maximum viewing across all devices. “The new site makes it more convenient for consumers to view information when accessing it via a mobile device. And it’s much more efficient for agents as they don’t have to make any adjustments when transitioning between mobile devices.”
For Pezant, keeping up the firm’s presence on various social media platforms is another piece of the puzzle that can’t be overlooked, and another facet that Homes.com takes care of on his behalf. “So many people are on social media today,” says Pezant, “that everyone looks that way, especially when it comes to matters related to real estate.”
And thanks to Homes.com, Pezant doesn’t have to think twice about his firm’s presence on platforms such as Facebook and Pinterest. “They take care of everything for me,” says Pezant, whose clients are taking notice. Not only does Homes.com manage all of Pezant Real Estate’s social accounts, their recently launched Social Premier program goes a long way toward keeping Pezant and his entire team organized and one step ahead of the competition.
For more information, visit www.connect.homes.com.
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