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Boosting Website Attraction and Sustainability

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By John Voket

For real estate broker Rosemary West, maintaining an easy-to-navigate, uncluttered website is a key piece of the puzzle when it comes to attracting prospective buyers who are turning to the Internet to search for homes at a record pace. Thanks to the company’s partnership with Homes.com, West is armed with the right tools to be able to give her clients what they want: a quick sale at the right price. “We get as many as half a dozen or more qualified leads a week because of the appearance and content Homes.com has helped us develop on our website,” says West, who notes that her company’s partnership with Homes.com goes a long way toward providing sellers with the exposure and action they desire.

As the managing broker of RE/MAX Professionals Select, a single-office operation employing about 100 agents serving the Chicagoland area, West is also part of a husband/wife team that comprises Rosemary West, Inc., along with several support personnel, including a closing coordinator, several key agents and a marketing professional.

A decorated affiliate of RE/MAX since 1980, West specializes in relocation and corporate communications for a group of Fortune 500 clients. “We’ve become experts at helping Fortune 500 executives coordinate their move to the Chicagoland region,” she says. “We also occasionally list those clients’ homes in the communities where they’re moving from.”

Whether corporate or private, virtually all of West’s clients are active on the Web, so when she first learned about Homes.com, she saw an opportunity to reduce agency costs while boosting the attraction and sustainability of her company’s website.

“When you declutter a home, it becomes much more appealing to visitors,” says West, “and the same can be says for an agency’s website.” For West, whose website can be found at rosemarywestteam.com, getting involved with Homes.com has been instrumental in maintaining the company’s appearance on the World Wide Web. “We’re thrilled at how quickly and efficiently the entire Homes.com team has been in giving our website a fresh, clean look.”

Not only has Homes.com upped the ante in terms of the general look and feel of the company’s website, West goes on to say that the content they provide is both up-to-date and precise. “Today’s buyers want to learn what they need to know quickly and easily. They want the information now.”

Homes.com also offers a tracking system that provides a trail for each and every listing. “This is something that would have cost us a small fortune to design and implement for our single operation,” West admits.

“When you’re one of the top brokers in the community, you want to present yourself in a positive way, and Homes.com has helped me sustain a top-20 position within the region for a long time,” adds West. “There’s no way we could do the volume of business we do—with the quality of service we deliver—if there was no Homes.com affiliation to track and follow-up on the hundreds of qualified leads we get each month.”

For more information, please visit www.connect.homes.com.

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