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Improving Productivity and Closing More Deals

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By Zoe Eisenberg

Being a real estate agent isn’t a job—it’s a lifestyle. From showing homes over the weekend to spending hours reaching out to past and prospective clients, successful agents know that every moment counts. That’s why it’s important to have the best tools at your fingertips, streamlining your work process and making your job easier and more enjoyable.

Realtors Property Resource® (RPR®) , the largest comprehensive database of parcel-centric property information in the industry, has been helping agents become more productive since 2009.

The platform provides in-depth and accurate property and ownership information, allowing real estate professionals to impress even the most demanding clients quickly, and with ease. An exclusive benefit for members of the National Association of REALTORS® (NAR), RPR acts as an online real estate library, aggregating hundreds of datasets on more than 160 million properties.

This compact, easy-to-navigate information hub makes it easier for agents to find what they need, and fast. RPR provides agents with an all-inclusive report, including details such as demographics, tax assessments, public records, default, REO, foreclosure and pre-foreclosure data, as well as MLS/CIE-provided information, zoning, liens, school districts and flood plain maps.

Dave Kidder, a productivity coach and REALTOR® with Keller Williams Real Estate, uses RPR’s comprehensive property profiles to pinpoint and validate property values, allowing him to work faster and more efficiently.

“Once I set up a profile for the different reports, I can create consistently clear and informative material for my clients,” says Kidder, who uses RPR several times a day.

For Kidder, the biggest benefit he’s seen in working with RPR is the platform’s mapping tool. “The ability to select a specific area—or even just a street—is helpful for establishing value as well as building a farm for marketing,” says Kidder. “The ability to select multiple options for search has been a very valuable research tool.”

With the report packages provided by RPR, Kidder notes that he now has a crushing competitive edge, and his listing and purchasing packages are far more comprehensible than anything he runs into.

“It has kept me ahead of the industry,” says Kidder, who goes on to say that taking advantage of RPR has also kept him abreast of today’s ever-changing technology. “I use it as a recruiting tool for other agents, as well as a sales tool for closing deals.”

RPR provides great leverage for closing deals because the data found within is exclusive, meaning there’s no public access. This automatically places real estate professionals in the center of the knowledge sphere.

“An informed client is a confident customer,” concludes Kidder. The ability to become the point of knowledge for your clients will help you close deals, gain referrals and improve the success of your business overall.

For more information, visit www.narrpr.com.

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