By Zoe Eisenberg
Ask any winning real estate broker their secret to success, and chances are they will talk about increasing exposure. In an era when consumers can find nearly anything with the click of a mouse, positioning your company so that it’s front and center requires innovation.
On The Move—a commercial truck leasing and sales program—has been offering real estate agents and brokers just that: an innovative, highly visible marketing opportunity that not only increases exposure, but also goes a long way toward extending customer service capability.
Founded in 1992, On The Move was originally created with the self-storage industry in mind. Fast forward 22 years, and the program has grown in scope to serve the moving industry, rental stores, apartment communities, caterers, contractors and real estate professionals alike, providing mobile billboards that are cleverly plastered on the side of moving trucks. Featuring custom, eye-catching graphics, On The Move trucks cost less than a traditional billboard, allowing real estate professionals to reach their target audience by simply driving around town.
This unique advertising concept automatically provides real estate professionals with a leg up over the competition, allowing their face and name to move all over town, while they focus on answering calls and meeting with prospective clients.
For Mickie Cioccia, CEO of Mickie C and Company Realty, On The Move has been instrumental in helping improve her company’s visibility with the special design of a customized, bright pink moving truck. “When people meet us, they always say, ‘Oh, you’re the ones with the pink truck!’”
Cioccia has been using On The Move since 2003, and is currently on her second truck.
“It would be hard to quantify the worth of the van, but I’ll tell you that I would not be without now,” says Matt Snyder, broker/owner of two RE/MAX offices in Louisiana. Having had an On The Move van for over a year now, Snyder is currently preparing to purchase a second vehicle.
And for Justin Donaton, a broker with Coastwalk Real Estate in Carolina Beach, N.C., On The Move has been an irreplaceable branding tool. “We are an independent, family-owned business. A truck like this helps add credibility.”
In addition to superior branding and exposure, agents are truly able to go above and beyond for their clients by providing heightened service. In fact, agents can choose to offer their trucks to clients free of charge, placing themselves above the competition and adding extra value for their clients at the same time.
“A friend suggested I look at On The Move as a means for a mobile billboard,” says Donaton. “I did my homework and not only did I determine the truck would catch everyone’s attention when they drove by, but I also uncovered an incredible demand for the use of an easy-to-drive moving truck.”
Cioccia, who has been in the real estate industry for 22 years, allows her past clients to use the truck anytime—whether they’re in the process of moving or not. “Once someone buys or sells with us, they become members of the ‘Mickie House Club’ and can use the truck at any time, even if they’re not moving.”
In addition to allowing Cioccia the ability to extend excellent service to her clients, On The Move provides Cioccia herself with winning customer service. “Any time there’s a problem, which there hardly ever is, they’re there for you, no matter how old your truck is.”
Donaton echoes Cioccia’s sentiments, stressing how impressed he’s been with On The Move’s customer service, even after the sale of the truck was finalized. “From day one, their advice and recommendations were spot on. After the sale, their customer service remained just as impressive.”
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