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Digitally Mastered: zipLogix Increases Productivity by Bringing Efficiency and Peace of Mind to the Real Estate Transaction

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By Maria Patterson

Once the only game in town when it came to digital transaction solutions, zipLogix has met with many viable competitors since its start in 1991. Speak to some of the Fraser, Mich.-based company’s many users, however, and you’ll realize why they’re so loyal. Whether it’s at the association, MLS, broker or agent level, zipLogix has been creating raving fans for years by providing a comprehensive collection of high-functioning, reliable, digital solutions for transacting more and better real estate business. Here’s why.

For most, their relationship with zipLogix has been a long and happy one, marked by high-quality, great communication and impressive responsiveness. More importantly, utilizing the firm’s products has been essential to conducting real estate business in the modern age.

“We’ve been in a relationship (with zipLogix) since 2000,” says Mike Barnett, vice president and COO of the Texas Association of REALTORS® (TAR), which offers zipLogix tools as a membership benefit included in basic dues. “It’s our job to offer Texas REALTORS® modern tools to help them be more efficient and more productive. We should never stand in the way of them doing business. Through the consistency and credibility of products from zipLogix, we are able to bring our members a higher level of comfort and security.”

Andrea Bushnell, executive vice president of the North Carolina Association of REALTORS®, agrees. “Everyone who is a member has access to the zipLogix suite of products,” she explains. “When we talk about creating our value proposition to members, we’re always looking to provide the best products and services we can within the parameters of our dues structure. For example, we know that forms are the most critical aspect of the transaction, so we feel that offering zipForm® is a strong part of our value proposition.”

As the eighth largest association in the country with approximately 32,000 members, choosing a provider to work with is no small decision. Previously operating with an in-house forms program, Bushnell chose zipLogix for several key reasons.

“We selected zipLogix since they were the most comprehensive and, quite frankly, the biggest,” explains Bushnell. “They are amazing to work with and one of those things I don’t have to deal with day-to-day. But when I do have a member on the other end of the line in the middle of a transaction, and they can’t get the form to print and they’re sitting with the client and need to get the offer in, I can get it resolved by zipLogix immediately. It’s mission critical to our members that they’re getting their problems resolved with no delay.”

Jodi Dines, chief information officer for Michigan’s Real Estate One, has been working with zipLogix since she joined the firm 13 years ago. While the relationship was initiated by her predecessor, Dines has been happy to keep it going during her tenure.

“I’ve weighed the features of other products against zipLogix and they don’t hold up to zipLogix’s feature set,” says Dines. “When we first selected them, they were the only player. Since then, other competitors have started up, but zipLogix is still the Cadillac.”

The fact that zipLogix is part of the National Association of REALTORS® Member Benefits Program helps to solidify their reputation as a credible partner. “We are always trying to support organizations and vendors who are aligned with the state or national association, or both, as the case may be,” says Bushnell. “It’s important to keep the business in the family.”

A Transaction Treasure Chest

The zipLogix product suite offers an array of tools to help brokers and agents facilitate more efficient, more secure real estate transactions.

Barnett, for example, began offering zipForm® in its original desktop version, zipForm® Standard. Quickly recognizing the direction in which technology was headed, Barnett switched to offering the company’s bundled package, zipForm® Plus, which integrates both the Digital Ink e-signature solution and the file-storage interface, zipVault®. Additionally, members are increasingly subscribing to zipForm® Mobile, says Barnett.

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