By Paige Tepping
From training top agents to incorporating leading technology, Realty ONE Group Managing Broker KC Cyga knows how to lead a winning team. Read the following interview for Cyga’s tips, insights and words of wisdom for succeeding in the world of real estate.
Realty ONE Group
Region served: Scottsdale
Years in real estate: 27
Number of offices: 1
Number of agents: 500
Favorite way to connect with agents: One-on-one. This is the best way to get to know what truly motivates each individual agent.
Top tip for thriving in today’s market: Determination. And be passionate about making people’s homeownership dreams come true.
What are the current market conditions in your area, and how have your agents had to adapt to meet them?
We’re on a bit of a roller coaster as the market has transitioned from being busy to flattening out, to finally picking back up. When it comes to adapting to the current market conditions, I’ve been working with my agents to help them turn negatives into positives.
What strategies/practices have you found most effective when it comes to agent training?
The best way to train agents is to work in small groups and focus on different skills, from presenting in front of people to handling objections. It’s important that agents be themselves when working with clients and that they enter each situation with confidence.
How are you using technology to better serve your clients?
Technology is one of our strongest differentiators. As a company, we offer our agents a wide range of technology and tools to help support them whether they’re out in the field or in the office. Our Smarter Agent app is a prime example. Not only does it allow agents to access any home that is for sale within a certain radius of where they are using a GPS search, it can also be sent to clients—with the agent’s contact information—so they can search the MLS and find their next home. Those leads go straight to the agent.
How are you encouraging your agents to stay in touch with clients?
The biggest thing we’re focused on today is not losing touch with the human element. There’s so much automation today that I encourage my agents to have one-on-one contact with their clients in order to get to know them and their home-buying or -selling goals. It’s important to be face-to-face with clients, especially today. This is a people business!
In what ways is the company able to stay flexible and current?
We’re always thinking outside the box and looking for new ways to help our agents build their business. We’re not afraid to change or take risks. We’re creating the change our industry needs.
How are you preparing your agents for the future of real estate?
By staying abreast of what’s going on with both the National Association of REALTORS® and the economy itself. We never know what’s going to change tomorrow or where we’re going to be since we have no control over the economy. Therefore, I always tell my agents to do the best they can do today; to be honest and to have integrity.
For more information, visit www.realtyonegroup.com.