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Monday Morning Mobile: Text Doesn’t Take Holiday

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By Amanda Guarino

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and they want them now.

REALTORS® never take a day off, and neither do motivated buyers. One agent using MRE’s Win Local™ Suite has seen just how powerful Text Message Lead Generation is in today’s mobile-centric world.

Fourth of July weekend is a time when most are able to travel and take in the sites. An out-of-towner working for a broadband Internet company was passing through the central California coast and was on the hunt for a huge parcel of land. This buyer saw the text code on the Win Local™ Sign Rider and texted in.

As this buyer saw, texting in resulted in a quick response. “Texting is in real time,” exclaimed MRE’s Win Local™ client. This particular holiday weekend, agents were monitoring incoming text messages and it’s a good thing, as email is a less likely path with mobile users especially during a holiday. “I don’t think this potential buyer would have connected with this agent otherwise on July 4th,” the client stated.

Not only do leads generated via text message inquiry come with a quicker follow-up, they also offer a less intrusive method to reach out the prospective buyer. For most, buyers may feel better about texting an agent rather than calling directly, especially on a national holiday.

“People know good real estate professionals try to be responsive at all times…this was a way of connecting with [the prospect] without interrupting whatever else [the prospect] might have been doing.” Texting in takes away the guilt of potentially disturbing someone, much like a phone call might.

“Texters are on the move and want the information immediately,” says John Lim, Chairman of MRE (Mobile Real Estate) and the Win Local™ Suite.

MRE asked their client, if it weren’t for the rapidness of the follow-up that the lead would have moved onto other properties? The client says, “I do believe [the buyer] was visiting our coastal community just for the holiday and might have easily have slipped away had they not connected right then, right there.” In this particular instance, the agent was over 100 miles away from the property and the buyer, “…but the text message and his follow-up call allowed him to guide the potential buyer to the property over the phone.” Even if this property is not a good fit for the buyer, this agent now has a relationship with this buyer and will do whatever possible to find another suitable property.

MRE’s client stated, “I am certain any agent worth his or her salt is thrilled to have had contact with someone interested in a multi-million dollar listing.” It is plain to see that text message lead generation is a successful tool for properties big or small. Text message leads result in quicker follow-ups with buyers on the move, or in this case, out-of-towners just passing through on the holiday weekend. Buyers are on the move, and text message leads are the perfect way to lock down that buyer before they move on to the next property.

For more information, visit www.mobilerealestateid.com.

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