Your business model could be a simple, as-needed referral arrangement with an external staging service partner or on-staff specialist. A VIP-level, fee-paid service could include oversight and follow-up with homeowners and periodic reporting to RMCs or corporate clients.
Relocation administrators often live in an environment of policy exception requests and may consider granting a modest home staging allowance in the right circumstances when requested by transferees or recommended by agents. One successful experience that helps sell a “red-flagged,”marketing-challenged property may increase receptivity to future use.
Not all home-sale challenges are solved with staging, but recognizing opportunities to recommend staging services to quicken sales, save costs and settle employees sooner is, after all, the objective of everyone involved.
Peg Guinta, CRP, GMS, is Projects Director for RIS Consulting Group. For more information, please email peg@rismedia.com.