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Brokers: Time to Audit Your Mobile Exposure

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Commentary by Chris Crocker

audit_mobile_exposureZillow loves mobile. At company-wide product demos, everyone from economists to software engineers goes wild about the latest mobile functionality the product team unveils. We put a lot of resources into our apps—not just because we love them, but because consumers love them, too. It’s pretty important for us to get the experience right because two-thirds of Zillow’s traffic comes from a mobile device.¹

It’s equally important for brokers and agents to optimize their mobile exposure. As a broker, you need to know how your inventory is presented to the shopping public on the devices they turn to first for their home search. Similarly, your agents should assess how easily consumers can connect with them on mobile across different platforms, as these contacts ultimately turn into homes sold.

Because mobile is such an important part of our world here at Zillow, the same agents you see on desktop—both free and paid advertisers—are also on mobile. The bulk of our audience turns to mobile when they search Zillow, so we believe this exposure should be part of the core Zillow offering to agents, not an add-on.

As mobile is now an integral part of the home search, it’s in your best interest to conduct a mobile audit and ensure you’re satisfied with the exposure you’re getting. Investigate the following:

  • On what apps are your agents appearing?
  • Who is using the app?
  • How many agents are pre-checked for a property inquiry?
  • How easy is it to contact an agent?

Finally, make sure you’re taking advantage of the free exposure available to you. Zillow Pro for Brokers partners receive automatic listing-agent activation across desktop and mobile when they send a direct feed to Zillow, meaning listing agents appear next to their listings for every search result and immediately start receiving contacts.

1 Google Analytics, May 2014

Chris Crocker is vice president, Strategic Partnerships at Zillow.

To learn more about Zillow Pro for Brokers, email partners@zillow.com.

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